Feras graduated from school with several internationally recognized certificates which includes and not limited to IGCSE certificate & International Baccalaureate diploma. He then furthered his education and completed his British bachelors of International Business.

Feras began his business career when he co-founded both restaurants; Grand Cafe Boulevard and Amore Cafe Boulevard back in 2014 with a net capital of over 20 million dirhams, which in a few successful years made a successful exit. There, he worked in all departments in order to gain a strong understanding in the F&B and hospitality sector in which he developed a passion for. While doing this Feras also became a co-founder in the multi award winning brand Ayam Elezz in which he focused on all departments but mainly within marketing & business development. Broadening his career, Feras joined in on working within a family business, Grand Millennium Hotels and a construction conglomerate where he also put his focus on marketing, business development and management. His drive and passion continues to push him to achieve great results in terms of revenue and footfall resulting him in securing a key position till this day.

Being born and raised in Dubai, U.A.E, Feras established a good network of multi cultured people from around the world. This had opened him to new opportunities and being on a lookout for inspiring startups to be a part of; he invested his time and money in over 10 startups which have had great success down the line.

Feras spends most of his free time reading and researching new ways to develop his businesses further. You will see his true passion when the polo season opens as he loves riding horses and playing polo.